Economics:10 Hours for 4-year University Economics

 <<10 Hours for 4-year University Economics>> is written by Toshihiro Ihori, which is an immensely great book for beginners to learn Economics. Of course, it is impossible to learn it within just 10 hours. However, you can have a better understanding of different economic concepts and terms like GDP, Supply and Demand, Profit Maximization etc, which is definitely much better than a textbook.

What is Economics?
  Actually, it means the deal between the economic agent(individuals, enterprises, and government...) and market(products, services, money...).Let's take some examples:
1.a customer buys an apple from a supermarket，it is a deal.
2.the government buys notes from a financial institution, it is a deal.
3.a firm buys stocks from the stock market, it is a deal.

  With the above matters in mind, it is obvious that economics permeate into our daily life and is around every corner of the world.

The concept of Perfect Competition
  Basically, Perfect Competition is buyers and sellers who are under the same conditions. In a perfectly competitive market, the amount of supply and demand is identical, which means the enterprises cannot set the price for their products themselves, fixed price is offered by the market, and therefore the profit is almost zero for companies. Undeniably, it is something that you should make every effort to avoid it if you want to make a profit for yourself. The more you can avoid, the more you can earn. The first thing you should do is focusing on the supply and demand.

One famous concept--- Prisoner's Dilemma
I guess many people have heard this term before despite that they never learn economics. To put it simply, it means that two(or more than two)person are skeptical of each other in a certain situation. For instance:
  There is 2 person who joins a game. Each person has two same choices and can only choose ONE option.
  A. Get $100 to self.
  B. Give $300 to another person.

  so, there are 4 combinations of the results of this game:

  1.both of them cooperate with each other, get $300  together.
  2. A give but B don't, A: $0         B:$400
  3.B give but A don't, A: $   400        B:$0
  4.both of them don't cooperate with each other,get$100 together

  From the above results, apparently, cooperation can provide them with the highest profit. However, Greed and suspicion are human nature when it comes to cooperation. People usually look for the biggest benefit but ignore the biggest drawback for them. If you are an entrepreneur, it is the thing that you should bear in mind, thinking about it deeply.

Of course, in this book, there are still many concepts about economics. If you are a beginner interested in economics, Don't miss this book!😋（But only Chinese and Japanese Version are available😫

Design Thinking:The Non-Designer's Guide to Design Thinking

  Being creative is gaining popularity among people nowadays.It is deep-root that only designers,inventor,entrepreneurs and innovators have this kind of ability of thinking creatively and differently.However,Have you wondered how to think out of box like a designer despite not  studying  at a design school?

  <<The Non-Designer's Guide to Design Thinking>>,written by Saso Kunitake who studied BBA but went to Illinois Institute of Technology for design thinking, shows how to think creatively like a designer.

2.Why should we learner creativity 

  It is known that artificial Intelligence(AI) is becoming more and more common and popular.Many jobs will be definitely replaced except some jobs that require creativity(at least later).Also,our modern society requires us to think logically.Of course,using our left brain is not enough,especially in business due to fierce competition today.Right brain is responsible for imagination and creativity,which can help you think in differently and come up with some new ideas that you never get before.Creativity depends on action . Action depends mindset.That's why we should train our left brain to see the world differently,and even become an innovator who changes the world.

3.How to think like a designer

  There are 3 main factors of design thinking:

   1.Input: search massive amount of pictures on the internet as stimulation for your mind.

   2.Jump:ways of thinking like make strange familiar(advancement) and make familiar strange(innovation).

   3.Output:present your ideas or products like storytelling and make them short.

  and 4 models of design thinking:

  1.Investigate:driven by curiosity and use all of your sense to feel,see and hear the things around you 

  2.Analysis:select your resources and pictures with your groupmates(use memo papers to write down any idea you get and stick it to a sketch book or whiteboard)

  3.Editing:turn on your right brain mode,digest your resources and edit them  and make it become a real project.

  4.Manufacture:manufacture your products

3.Anyone is a designer

  Creativity is inborn.Just look at children,people usually are surprised by their work and even some ideas.But,as we grow up,our right brain is hidden and main utilize our left brain to think logically.In order to unleash your inborn power,there are some simple things that you should bear in mind:

  Hold the firm belief in yourself that you are creative

  feel the world and even some minor things from your surrounding

  use memo papers to write down anything you get and put them in your notebook as an idea bank

Accumulate your ideas and you will find that you can see the world differently.Most importantly,you get out of your tunnel vision and enjoy your life more readily.