Business Model:Rise of 70 Business Model

   Nowadays,we all have heard that there are so many successful business companies and people in the world.Apple-Steve Jobs,Dell-Michael Dell,Amazon-Jeff Bezos,Alibaba-Jack Ma and so on.Do you know what kind of business model they have?<<Model:Rise of 70 Business Model Innovations>>,written by Koji Mitani,shows different business models that the companies have had today.70 business models,200 companies and 140 successful entrepreneurs and businessmen,will be introduced in this book.If you are interested in business,this book can help you get a better understanding of the history of business models and how they work.

1.Dell(by Michael.S.Dell)

  Dell is one of the most successful and remarkable computer companies in the world. You buy a laptop from Dell and you can get it in a short period of time.How can Dell do it ?It is all about 'Direct Selling'.From order to delivery,it only takes around 36 hours to finish,which is much faster than other competitors.Also,there is only 7-days amount of inventory of finished goods.That means Dell can eliminate the waste of over-production and money(just like TPS).Even better,credit card payment is available in Dell,and thus the speed of fund withdrawing is higher than other firms.That's why Dell can stand out from the crowd and gain high profit per year.

2.Zara(by Amarcio Ortega)

  Have you ever noticed that you go to Zara frequently when you go shopping every time(if you like fashion)?Actually,it is Zara that makes you have such an behaviour. Zara has done a very brave and unique action--Mass production without prediction.Ortega believes that trend prediction is almost impossible in fashion industry since it changes too quickly.As a result,Zara just focus on making new products and make the production time shorter(2 weeks for one new product).Also,Regardless of being popular or not,each product's shelf time is 4 weeks.That's the reason for people going to Zara frequently due to the fear of missing the clothes they like.

3 .Rakuten(by Hiroshi Mikitani)

   Rakuten is  a Japanese electronic commerce and Internet company and found in 1997.It is similar to Amazon.However,in the past,Amazon in Japan was much more popular than Rakuten. How can Rakuten survive in such a severe situation?The answer is Exaggerating its business services.Of course,not only about online shopping,Rakuten offers a wide range of services like auction,securities and travel booking etc,which achieve OSS(one stop shopping) system.In addition,the company launch the'Super Point' strategy--people can use the points got from A store in B store when they go shopping online,which attracts more customers,therefore,it is considered as The Amazon of Japan nowadays.

If you want to buy this book,you can go to amazon.com for Japanese version and books.com.tw and taobao.com for Chinese version.(no English version 😔)