Book Recommendation: Crushing it by Gary Vaynerchuk

 I guess many of you know this excellent man-Gary Vee, a famous speaker, YouTuber and the CEO of VaynerX. He is a fantastic guy who always likes telling us the truth about social media, business as well as entrepreneurship. This book- <<Crushing It!>> can teach you how to make good use of any social platform to promote your products, most importantly, build your personal brand. Also, it shows many examples of people who are successful due to utilizing social media, which can further encourage  you to apply the concepts you learned from this great book,:)

  The main idea of this book is very simple: Find You Passion and Take Action Right Now!!

  OK, let me show you how to use 3 social platforms to promote the things that you want:

Instagram

  Actually, there are 7 steps that are pretty simple:

1. Create an account and constantly offer high-quality content on your page that can make people benefit from it and start recognizing you.

2. Enter your keyword on the search bar. For example, if you want to promote your book blog," books", "bookgram"and reading" could be your keywords.

3. Click the most popular one(depends on followers)

4." Like" the first 4-6 photos

5. Check their pages to see whether they have a website, blog  and stuff like that. If yes, ask them whether you can help them create content on their websites.

6. If no, just send a DM to them. Remember don't do "copy and paste".

7. Just show your interest in their page, appreciate them, and then try to promote brand kindly.

  #Search,Click,Check,DM. Repeat again and again. It is known that if there is one reply from 100 DM, you are excellent actually.

Snapchat

  This is a very popular app among young people since it is free, simple and safe(videos are deleted within a few seconds). So, how do you promote your brand?

  one core thing you should bear in mind: Don't think too much！

  If you want your snatchat account to be exposed, use other platforms like Instagram,Twitter and Facebook to get people's attention.

  It is advised that you just simply offer the content you want to others by using your own creativity.
Then start building the relationship with your followers even though the number is quite low. Of course, it takes time.

  When your number of followers is quite high, go to https://www.the11thsecond.com/ to find people with same interest and get more people to recognize your account.

  Send message these people to invite them  to hold a  snapchat event together, which can increase your popularity,

  When you become more popular, you can directly ask influencers for collaboration, which can help you further gain popularity if you get it.

YouTube

  It seems that this is not for anyone since it requires people who are outspoken and confident enough in front of the camera. Undoubtedly, yes. However, you can do it in a different way-Making Vlog.

  Vlog is a great thing as you do not need to do and think too much. All you need to do is to record your daily life and upload it on YouTube(with creativity will be better though.).For instance, if you want to keep fit, you just need to record your daily healthy habit like what kinds of exercise you did, what types of food you ate and what problems you had etc.

  By making vlog, it can not only force yourself to do it every day but, most significantly, show your real side to other people, so they can know you more and appreciate you owing to your real characteristics.

  Of course, you should also put effort into other things of  your video, like:

  1.Title(clear?concise?reader-friendly?)

  2.Description(should include your social platforms account)

  3.Category(should be the correct one)

  4.Photo of the video(attractive?)

  5.Information card(let people watch your other videos)

  I highly recommend this book. It just totally changes my mind and perception of different social media platforms. It seems that the promotion methods are quite simple,  but many people just ignore them and never take action.

  If you feel disappointed and unhappy about your current life, you must not miss this book!
  Remember the core idea of this book:

                   JUST START TAKING  ACTION and DO WHAT YOU LIKE!😤😤😤