Recommendation:Life Without Limits by Jay Abraham

《Life without Limits》is written by Jay Abraham,one of the top five executive coaches in the US.The book mainly talks about the early life of Jay Abraham ,how he cope with adversities and become successful eventually. It seems that this book is quite normal and considered as 'chicken soup'.However,the book also reveals several business wisdom that encourage people to follow it if they want to succeed in not only their business,but also their life.


The early life of Jay Abraham

  Actually,when Jay Abraham was young(around 18 years old),his life was a total  mess at all.He just completed a high school degree and had ti take care of his girlfriend as she got pregnant.Also,his family is poor.Abraham,with no college degree and work experience,had to find a job in order to earn money for his family and wife.Of course,like many people,he failed lots of interviews.Yet,he never gave himself up and kept improving himself by reading tons of books,finding chances to talk with successful people and so on,With his great persistence,he finally could live a better life.After a few decades,now,he became one of the most successful business coaches in America with 9.4 billions net worth,which is definitely a miracle for everyone.


Simple,but powerful marketing techniques

  Jay Abraham just reveals some techniques in the book.There are 3 simple techniques that can easily apply to boost the growth of firms

 1.Break down into small pieces

There are 3 basic rules for increasing sales:Number of buyers,Amount of business and frequency of purchase.Let's take an example,suppose there is a firm with 1000 buyers each year.The average amount of business of each buyer is $1000.Each of them will purchase your product twice per year.

1000 people * $1000*2=$2,000,000 per year 

so if each domain is increased by 10%,

1100 people*$1100*2.2=$2,662,000 per year

which is increased by $662,000 total profit.

If we can analyse each part of a company accurately and have a small change,we get a huge benefit.

2.Send Email/Letter 

It seems that this idea is so foolish that many people don't want to do it.However,they are wrong.We should understand one significant thought of customers---They like being cared,not being sold.Establishing a good connection with your customers can not only gain large profit,but also improve your firm's image and goodwill.Just think about it,if one customer can give you $100 profit,the cost of sending email,letter or even phoning is negligible,let's say $40,you still get $60 net profit if you attract one customers.

3.No tunnel vision

Many people are not willing to try something new since they are afraid of being failed or are too stubborn,But,once you widen your horizons and change your mindset,big gift will come to you.For instance,you have the unique and extraordinary techniques of making cake,but your bakery is declining and losing money.You can just create the lesson that teach your competitors or others how to cook a cake well.By monetizing your professional techniques,even the lesson fee is high,there are still tons of people participating in and you can get large amount of income as well.


At the end,there is one vital element that contributes to any success in our life:Brief. With a great and steadfast brief,you can get success in long term and will nerve vanish. Remember one thing,Business is not about making money,is about making friends with customers.  😃